OVERVIEW

In a transformative partnership, CENSA collaborated with WayCool Foods and Products, India's premier Agri-tech company with a network of 200,000 farmers in its Outgrow program. Outgrow is the agricultural and farmer engagement arm of WayCool, established on 4 th March 2020. Backed by a team of agri-doctors, Outgrow provides comprehensive advisory and customized solutions to over 200K farmers. Facing challenges in farm management, WayCool sought CENSA's expertise to digitize its operations. Through innovative solutions and personalized support, CENSA empowered WayCool to streamline farm management, enhance farmer engagement, and drive sustainable growth. Let’s see how together, they revolutionized the Agri- tech landscape, paving the way for a more efficient and prosperous agricultural ecosystem.

ABOUT THE CLIENT

Founded in 2015, WayCool Foods is a pioneering agri-tech company revolutionizing the food supply chain in India. With a focus on leveraging technology and innovation, WayCool is committed to creating a more efficient, transparent, and sustainable ecosystem for farmers, retailers, and consumers. Through its comprehensive platform, WayCool aims to tackle key challenges in the agriculture sector, driving positive impact and transforming the way food reaches consumers. Let’s take a look at how WayCool supercharges its agricultural operations using CENSA.

OBSTACLES/PROBLEMS FACED

1. Farmers associated with WayCool faced a bundle of challenges, including the lack of awareness in crop selection tailored to agro-climatic conditions, insufficient information, unstructured agriculture information, and non-standard advisory knowledge throughout the crop cycle, and a dearth of knowledge regarding soil types. Coupled with traditional and non-suitable irrigation sources, along with a lack of understanding about irrigation duration and quantity, these obstacles hindered optimal farm management and productivity.
   
   

2. WayCool and its farmers grappled with critical gaps in agricultural practices, ranging from the absence of knowledge about micro and macronutrients to problems in soil health and irrigation practices to inadequate adherence to soil test report instructions to the inability to identify and predict pest attacks or infected crops at their onset. Moreover, the unavailability of skilled labor exacerbated the challenges, underscoring the pressing need for comprehensive solutions to enhance farm efficiency and sustainability.
   
   

3. Navigating the agricultural landscape posed significant hurdles for WayCool and its associated farmers, who encountered obstacles such as the lack or scarcity of trusted sources for market information, modern agricultural practices, real-time feedback, and engagement with farmers. and Agri-related news. These limitations hampered informed decision-making and hindered progress, underscoring the urgency for a transformative solution to empower farmers and optimize their agricultural endeavors.

SOLUTIONS BY CENSA

1. Farmer Mobile App
   
   

   

   Empowering farmers with digital tools, the Farmer Mobile App revolutionizes farm management by seamlessly mapping farmer information and farm data. Available in 6 languages, consisting of easy-to-understand and intuitive features like geo-tagging and crop information upload, through which farmers can digitally map their farms, gaining valuable insights and enhancing their decision-making capabilities. The format is very simple with infographics, testimonials, and the least amount of text. This digitized approach ensures efficient farm management, facilitating informed actions and optimized agricultural practices for sustainable growth.
   
   

2. Client Admin Web Portal
   
   

   

   The Client Admin Web Portal offers WayCool a centralized platform to manage and monitor farm operations efficiently. From tracking farmer activities to accessing insightful analytics, the portal enables WayCool to oversee its agricultural initiatives effectively, ensuring alignment with organizational goals and objectives.
   
   

3. Assist Farmers to Connect with Agronomists
   
   

   

   CENSA REAP facilitates direct communication between farmers and agronomists, enabling farmers to seek expert guidance and advice on crop management practices, pest and disease control strategies, and soil health improvement techniques. This personalized support fosters a collaborative environment and empowers farmers with the knowledge they need to succeed.
   
   

4. Soil Testing Assistance
   
   

   

   CENSA REAP assists farmers in requesting soil tests, and submission of samples to the nearest partner. It then shows soil test reports in a digital format to understand the properties and nutrient composition of their soil accurately. They are presented in an actionable format in the local language. By leveraging modern soil testing facilities and technologies, soil test reports were digitally delivered to farmers so that they gain valuable insights into soil health, enabling them to make informed decisions regarding fertilization and soil management practices.
   
   

5. Modern Irrigation Tools and Techniques

   Through the provision of training and guidance via demo videos, CENSA REAP educates farmers on the use of modern irrigation tools and techniques. From drip irrigation systems to moisture sensors, farmers learn how to optimize water usage, improve crop yields, and mitigate water-related challenges effectively.
   
   

6. AI-Based Pest and Disease Detection
   
   

   

   CENSA REAP promotes the adoption of AI-based image recognition technology for pest and disease detection, empowering farmers to identify and address potential threats early. By leveraging IoT-based

   detection models and following recommended actions, farmers can proactively protect their crops and minimize losses.
   
   

7. AI-Based Pest and Disease Prediction
   
   

   

   By leveraging cutting-edge AI technology and predictive analytics, farmers can anticipate pest and disease outbreaks with unprecedented accuracy. This proactive approach enables timely intervention,

   minimizing crop damage and maximizing yields. With real-time alerts and comprehensive insights, farmers can implement targeted control measures, reducing reliance on chemical inputs and fostering sustainable agricultural practices. Ultimately, CENSA Reap empowers farmers to safeguard their crops effectively, ensuring long-term profitability and resilience against pest and disease threats.
   
   

8. Training for Unskilled Labourers

   CENSA REAP provides training and educational resources via demo videos to equip unskilled laborers with the knowledge and skills required for farm operations. By enhancing their understanding of modern agricultural techniques and best practices, unskilled laborers contribute to improved farm productivity and efficiency.
   
   

9. Mandi Price Service
   
   

   

   The Mandi Price Service enables farmers to make informed decisions regarding selling prices by providing real-time market information and insights. By accessing accurate and up-to-date data on market prices, farmers can optimize their selling strategies and maximize their returns on investment.
   
   

10. Access to Knowledge through Videos, News & Articles

    CENSA REAP ensures that farmers have access to relevant and timely information through a curated selection of videos, news, and articles. By staying informed about the latest agricultural trends, practices, and developments, farmers can continuously enhance their knowledge and skills, driving sustainable growth and success in their farming endeavors.

NUMBERS AT GLANCE/ BENEFITS OBSERVED BY CLIENT

1. The implementation of CENSA REAP solutions facilitated the registration of 200K farmers, establishing a robust digital ecosystem for agricultural engagement and empowerment.

2. Leveraged regional languages to enhance app and information localization, fostering wider acceptance among diverse demographics.

3. Access to 101+ crop cultivation packages sourced from reputable universities across respective regions, ensuring informed agricultural practices.

4. Empowered farmers with real-time Mandi prices to facilitate informed decision-making regarding crop sales, optimizing output profitability.

5. Over 10,000 farmers connected through WayCool’s call center for personalized crop advisory and issue resolution, fostering stronger farmer engagement.

6. Achieved approximately 15% reduction in water usage, promoting sustainable agricultural practices and resource conservation.

7. Realized significant yield improvements of 10-15%, enhancing agricultural productivity and farmer profitability.

8. With the installation of CENSA’s proprietary IoT devices (GWX100 & GSX), farmers gained access to real-time data and insights, enabling precision farming practices and AI-ML-powered decision support systems.

9. Completed over 15,500 soil tests, enabling informed decision-making based on soil conditions and requirements.

10. Offered free-of-cost soil testing services, lowering barriers to accessing crucial agricultural insights and recommendations.

11. CENSA REAP's crop advisory services provided comprehensive guidance for 50 crops, enabling farmers to optimize cultivation practices and maximize yields across diverse crop portfolios.

12. Live pest and disease detection models were deployed for 18 crops, enabling early detection and proactive management strategies to mitigate crop losses effectively.

13. The live implementation of pest and disease prediction models for 20 crops, covering 150 pests and diseases, empowered farmers with predictive insights to anticipate and prevent potential threats to crop health.